Popularly called ‘Coach Sam’, SAMUEL OBAFEMI has carved a niche for himself in the Strategy & Operations industry, especially for SMEs. With almost 2 decades’ experience developed via working in several industries: Manufacturing, Oil and Gas, ICT, and Payment Card infrastructure, Samuel has a huge repertoire of resources that forms the bedrock of solutions. Samuel Obafemi holds several certifications for several areas of expertise.

He is a CISCO Certified Network Associate (CCNA), Oracle Certified Associate (OCA), Oracle Certified Professional (OCP), and CompTIA CertifiedSecurity Expert (S+). While practising as a Neuroscientist with niches in Stress Management, Emotional Intelligence, Anger Mastery and Peak Performance Coaching within the last 8 years, he consults for businesses into core Strategy & Operations Advising with focus on Business Processes, Change Management, Culture & Business Model Development.

He has consulted (and provided training) extensively for corporate organizations (including, but not limited to, NSITF, FIRS, CAC, Federal Ministries of Power, Finance, Health, Nigeria Bottling Company, Freedom Foundation, MTN Nigeria, USAID/GECHAAN Taraba, Fate Foundation, LEAP Africa, POISE Nigeria Ltd, Ben Idahosa University Benin City, Global Knowledge Group, Vet World Limited, Foursquare Gospel Churches, Redeemed Christian Churches, FETS Mobile Banking Ltd, HATLAB Ice Cream Delite Ltd, Pison Properties and Access Solutions Ltd, etc.), individuals and groups on Business Process Engineering and Strategy.

Principally, Samuel develops content for capacity building, training and development, life coaching and business systems enhancement. He is also a YouWIN Monitor and Consultant to YouWIN SMEs in the North- Central Region. Having graduated from the prestigious Abubakar Tafawa Balewa University, (formerly Federal University of Technology) Bauchi with a B.Tech (Hons) in Computer Science, Samuel proceeded to acquire profes s ional qualifications in Human Systems.

He is the FIRST Nigerian Certified Anger Mastery Coach and Therapist from Century Anger Management Institute (USA), and a Certified Peak Performance, Business and Life Coach (NCFE, UK). Sam is a Certified Master NLP Practitioner, an Ericksonian Hypnosis Expert, a Neurological Repatterning Therapist, a Performance Consultant, and Results Coach. He is a certified practitioner of Positive Psychiatry with Mental Health from Sydney University Australia as well as trained in Certified Applied Positive Psychology (CAPP) from Flourishing Centre, Pennsylvania USA.

Sam is also Mental Health First Aid (MHFA) advocate. Samuel is a versatile Teacher, Public Speaker, Writer and Business Advisor. He is the Author of some Books including ‘But What Do I Know?’, ‘Fearless Seed’, ‘Rebellion is a Need’, ‘The Vexed God’, ‘My Valleys’, and others. He is the creator of the Diary of a Coach App. Visit the app via